Pages

Sunday, August 19, 2012

{Victoria Magazine Sept - Oct 2012 and Toile DE JOUY}

Victoria Magazine, September/October 2012 arrived this week in the mail. I was delighted to discover some EXCELLENT writing about my FAVORITE FRENCH cotton and linen Toile DE JOUY. 
Several of my French Country Style Totes, Sachets and Bags, are made out of upscale French Toile  de Jouy. Either in all Cotton, or all Linen and some Vintage Toile. It is a rather complex procedure to create this stylish fabric. You will see below. First I like to show you some of my own collection that I do sell from my Zen Cart powered on line Boutique 'Mariette's Back to Basics'. Below this post you will find some links, also a link for the REAL French Toile de Jouy fabric per meter for € 88.00. YES, it is very expensive but you will learn why.
This is just part of the blue Toile de Jouy collection in an upscale decorator fabric. 
Available at my Zen Cart powered online Boutique: Mariette's Back to Basics
Angels and Roses...
Toile de Jouy originated from India. An exotic fabric...
That's right: once banned by King Louis XIV to protect the French fabric trade...
Lovely red Toile de Jouy...
THE HISTORY of TOILE
Retyped text on behalf of those other countries (from total 209) that can't read English, so they can use the translator.
Pardon my PASSION for Toile de Jouy...
Captivating storytellers, toile patterns have been adored the world over for their romantic imagery featuring flowers, fauna, and idyllic scenes of genteel country life. (Hence my French Country Style collection at my Boutique). 
The craze began quickly when the first printed cottons were imported from India to France in the sixteenth century. Lightweight and washable, these wildly colorful block-printed indiennes were met with an exuberant fervor that virtually paralyzed the French fabric industry. So imminent was this threat of competition that, in 1686, King Louis XIV commanded an embargo on the importation of all cottons and issued a decree to arrest anyone who violated the ban. Despite these deterrents, the quest continued to flourish in secret.
When the ban was lifted in 1759, the coveted printed cottons eventually rebounded from their scandalous beginnings, and French factories regrouped in hopes of fulfilling the demand themselves. Christophe-Philippe Oberkampf was one of the first to manufacture block-printed textiles in France alongside the crystalline river Bièvre in the town of Jouy-en-Josas; hence the expression toile de Jouy. It was only a matter of time before the industrious Oberkampf adapted the faster and more precise copperplate printing method, a technique already implemented  in both England and Ireland that produced sharper engravings with expertly rendered variations of shading and light. This process paved the way for commissioned artists to design extensive patterns depicting elaborate themes and historical events with detailed human subjects and complex scenery.
Not surprisingly, toile motifs continue to proliferate in the modern age with playful compositions such as the comic-strip-like Marquis de la Paillette. Created by fashion designer Jean-Charles de Castelbajac, it portrays a cultural time line with jet planes, skyscrapers, and scenes from the eighteenth century. 
Hope you enjoyed this piece of history on the special Toile de Jouy fabric!
Below in my former post about {Angels and Seraphims - French Country Style} you also find lots of information and other links.
Do you own something made of authentic French cotton or linnen Toile de Jouy?
L'Arrêt Déco Toile de Jouy Fabric per meter at € 96.97

Victoria Magazine  showing Toile de Jouy



19 comments:

  1. Dearest Mariette, This is such beautiful fabric and I certainly enjoy hearing the history. You are always so good to bring the information to us. I know that you would use only the finest materials for you do have exquisite taste in such things. Thank you for sharing this grand fabric with us.
    Love to you, Ginger

    ReplyDelete
  2. Semplicemente meraviglioso! Ciao Mariette, felice fine settimana a te!
    Baci e abbracci, Lecoq

    ReplyDelete
  3. Liebe Mariette,

    du bist eine Künstlerin und eine
    Zauberin.

    Sonnige Grüße
    Elisabeth

    ReplyDelete
  4. Liebe Mariette,

    du bist eine Künstlerin und eine
    Zauberin.

    Sonnige Grüße
    Elisabeth

    ReplyDelete
  5. Liebe Mariette,

    du bist eine Künstlerin und eine
    Zauberin.

    Sonnige Grüße
    Elisabeth

    ReplyDelete
  6. Che bella linea romanticissima!Meravigliosa.Buon fine settimana cara Mariette!Baci,Rosetta

    ReplyDelete
  7. Schitterend een tijdschrift om bij weg te dromen en al die prachtige fotos. Mariette, bedankt voor je tip, ik heb op mijn blog de kilometers verbeterd.hartelijke groeten vanuit 34 graden Nederland.mieke

    ReplyDelete
  8. Mooi onderwerp Mariëtte. Ik vind het ook een erg mooi stof. Je hebt er leuke spulletjes van gemaakt.
    Fijn weekend, lieve groet

    ReplyDelete
  9. It's a beautiful fabric and it have a very interesting story. Thank you for sharing and have a nice weekend.

    Hugs
    Elna

    ReplyDelete
  10. Hi Mariette,
    Thanks for visiting me and leaving a comment! I found your post on toile fabric and its history really interesting; I've actually got a red-toile blanket on my bed and absolutely love the design!
    Hannah

    ReplyDelete
  11. That was very interesting to read Mariette! How fascinating that there was actually a ban on it at one time. I love toile but, having to work within our rather tight budget, I settle for reproductions. Hopefully, someday, I'll find myself in France buying the real thing but until then I'm happy with what I have:)

    ReplyDelete
  12. Prachtig die toile de jouy stoffen! Ik houd er ook wel van!
    Fijne dag nog!
    Nicole

    ReplyDelete
  13. Wat mooi wat je hebt gemaakt !! prachtige stof hoor...liefs ria...xxx..

    ReplyDelete
  14. Liebe Mariette,
    das ist ja hochinteressant. Danke für all diese Informationen. Die Duftkissen sehen wirklich toll aus.
    Schöne Grüße, Johanna

    ReplyDelete
  15. Dearest Mariette,
    As you might guess, I never knew this BEAUTIFUL French fabric, so exotic for me♡♡♡ Wow, banned at one time for the purpose of protection! It is always fantastic to know all these thing from you, my dear friend♬♬♬
    Haha, I wished I had the bed room with the fabric like the "Lovely red Toile de Jouy" you mentioned for the page.

    Sending you lots of love and hugs from Japan, xoxo Miyako*


    ReplyDelete
  16. Ik vind de toile de Jouy prachtig! Leuke spulletjes heb je er van in je winkel.

    Fijne zondag, het is hier nu ook bijna 40 graden!

    Lieve groeten Janny

    ReplyDelete
  17. Dag Mariette,
    Het is hier op dit moment behoorlijk warm en zit nu maar even binnen want buiten in mijn tuin is het héél warm...Maar wat een mooie stukje geschiedenis van de inderdaad prachtige toile stof...Inderdaad het is niet goedkoop maar het is ook wel héél mooi om te zien en het heeft echt grandeur !!!Je hebt trouwens ook prachtige spulletjes in je winkel...Mooi hoor !!!
    Ik wens je nog een hele fijne dag en een warme zomerse groet van ELLY

    ReplyDelete
  18. Thank you dear Mariette for the information on Toile de Jouy, how very interesting and my daughter who's in Miami, as you know, I'm having her bring me the latest Victroia magazine, looks great. I have no toile anything, wish I did, but there's none of that material here, except in quilts, or comforters. Thanks for your always wonderful visits, you make my day every time darling. Have a terrific week.
    FABBY

    ReplyDelete
  19. Dearest Mariette,
    this fabrics you choosed is beautiful!
    And you did a great post again! it is alway a pleasure to read your very intersting posts!
    Have a happy new week,
    love and hugs,
    Claudia

    ReplyDelete

Thanks for your visit and comment.

Mariette...